Old wisdom, new look.
Reintroducing a
classic of American political science.
Course DES 330T Type & Lettering
Professor Kelcey Grey
Time Frame 4 Weeks
Team Me
Tools Adobe Photoshop/Illustrator
Project Brief
Design a book jacket for a book of your choice, with the following criteria:
Custom lettering for the front cover and spine
Typographical pattern for the inside of the jacket,
may be obvious or abstract.
In a time of misinformation and political partisanship gone awry, Americans of all ages need an outside voice to help us see our society with clear eyes—a voice outside of our country, outside of our current context.
Alexis de Tocqueville’s seminal work, Democracy in America, can provide that voice.
Lauded by historians as one of the best books ever written about American society, DIA speaks with both praise and intense criticism, pulling no punches when describing the triumphs and pitfalls of American democratic society.
Democracy in America needed a beautiful, refreshed book jacket to draw new audiences.
Democracy In America faces the challenge of many classics: continuing to appeal to the public. The American public needs a reason to pick up Democracy In America in the first place—a beautiful, refreshed book jacket was one way to make that happen.
Celebrates the exchange of insight between the U.S and France.
^ The current slew of jackets... austere and solemn
Informed by an inquiry into mid-19th century type foundries, to post-60’s Postmodern design, in France and the U.S. 1831, The American Comic Almanack1831, Vol 1. of the Democratic Free Press And Michigan Intelligencer1837, Manicules, Stephenson, Blake & Company1837, Manicules, Stephenson, Blake & Company1848, Specimens of Printing Types, George Bruce & Company, New York1967, “No More War!” Herb Lubalin / Avant Garde1982, “Perrier Water C'est Fou”, Bernard Villemot 2020, Faire Magazine, Issues no. 19-212020, Alsace Stenciled, Les Graphiquants2021, Collins Modern Classics, Designed by Jo Thompson1996, "Bring in ‘Da Noise, Bring in ‘Da Funk," Paula Scher
Iterated with attributes of mid-19th century and contemporary lettering in mind.
The Result
A book cover that emphasizes the outside perspective of the author, merges contemporary and mid-19th century visual styles, and celebrates the cross-cultural conversation about democracy.
A soft,
patriotic palette
Patriotic red, white, and blue (the colors of both the U.S. and France) softened by a pale pink.
These vibrant, overlapping colors pop against a black background.
Emphasis on
cultural exchange, and
external insight
Decorative elements include the fleur-de-lis, the star, and the original, French title of the book.
The fleur-de-lis, whose three petals signify the French commoners, nobility, and clergy, represents the aristocratic system from which Tocqueville emerged.
The star, which on the American flag signifies the “new constellation” of states under a democratic government, represents the object of Tocqueville’s analysis—American democracy.
The title De la démocratie en Amérique serves as a reminder that the book was not written for us, but about us. The value of the book for Americans lies in Tocqueville’s balanced and critical outsider view.
Custom letters and Manicules
Simple, custom sans-serif letterforms decorated with a simple border, inspired by the boldness of mid-19th century typefaces.
Hand-and-quill manicules evoke mid-19th century type foundries, and signify the book’s core nature—a series of Tocqueville’s personal observations on American democractic society.