A fresh branding kit for the new home decor brand on the block.
Client The Darling Door
Type Branding
Team Me
Tools Adobe Photoshop/Illustrator, Adobe Express
The Darling Door needed a bold visual identity to introduce itself to the digital marketplace, and a branding kit to lift the burden of
content design from an already full plate.
Design a visual identity that:
Reflects the style of The Darling Door’s products
Embraces idiosyncracy and imperfection with grace
Remains fitting and useful throughout the year, no matter what season or holidayCreate a branding kit that:
Templatizes a wide range of potential
content needs.
Includes a built-in style guide.
Easily shareable and editable.
Informed by the aesthetic of home, and type with the human touch.
The Result
A brand identity
that transcends
seasons, embraces imperfection,
and above all,
welcomes.
An Adobe Express library with the templates, graphic elements,
fonts, and colors needed to produce on-brand content—all in one place.
A “Sticker Pack” of SVG’s, which can be mixed and matched to create new templates, or custom content. Can be easily swapped out on Adobe Express with the Drag-and-Replace functionality.
The template window, easily accessible in Adobe Express
The “sticker” collection, easily accessible in Adobe Express
7 Adobe Express templates to design from Anticipation AnnouncementCatch-all AnnouncementPop Up Shop AnnouncementGeneral Event Announcement