Taylor
Jaymes
Mason



About Taylor
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I like designing compelling visuals that embody my client’s values, address their needs, and find common ground with their audience.
Darling Door - Brand Identity





A fresh branding kit for the new home decor brand on the block.

          Client    The Darling Door
          Time Frame    5 Weeks
          Team    Me
          Tools    Adobe Photoshop/Illustrator,  Adobe Express






                                   


        A stay-at-home 
        mom pursuing her first endeavor as 
        an entrepreneur


        The Darling Door is a one-woman door decor business which creates seasonal door signs, run and operated out of Bee Caves, TX. 

        The business started when the client noticed her favorite door decoration business was shutting down—and that the families in her neighborhood still had the demand for seasonal door-signs, but no supply. 


        So the client decided to jump on the opportunity, and pursue a personal goal—to start and run her own company.



        Her vision—a decorative style which embraces 
        the human in 
        the home.


        As the client’s first entrepreneurial endeavor, she knew there was going to be a lot of trial and error, and many mistakes—and that all of these would be necessary to understand the process of starting a business. And although the client was inspired by the work of the other sign-makers, she had her own vision and style for her signs—less grunge and distressed materials, more bright colors and unbroken coats of paint.

        The client wanted her signs to be clean and bright, while retaining the warm imperfection of hand-craft. 


        Her decorative style would find beauty in idiosyncracy and embrace imperfection with grace, the same way she would embrace her first business venture, or welcome guests at her door.

        The ask—a fresh new brand identity and a social media branding kit.


        Although the client was excited about starting and running her own business, she soon realized she would need a strong visual identity to build her brand’s presence, which would begin solely as an online store, through Instagram and Shopify. 

        Although her initial ask was simply for a logo, it soon became clear that the early growth of her business was dependent on her ability to produce new promotional content on her Instagram—a job description in and of itself.

        This would be a huge task for someone with no design background, and would take time away from what she was most passionate about—handcrafting her products and running the business logistics.





        The Design Problem



        The Darling Door needed a bold visual identity to introduce itself to the digital marketplace, and a branding kit to lift the burden of content design from an already full plate.

        Design a visual identity that:

        Reflects the style of The Darling Door’s products

        Embraces idiosyncracy and imperfection with grace

        Remains fitting and useful throughout
        the year, no matter what season or holiday
        Create a branding kit that:

        Templatizes a wide range of potential
        content needs.

        Includes a built-in style guide.

        Easily shareable and editable.


        Research



        Informed by the aesthetic of home, 
        and type with the human touch.













        Making






        The Result











        A brand identity 
        that transcends 
        seasons, embraces imperfection,
        and above all,
        welcomes
        .




        An Adobe Express library with the templates, graphic elements, fonts, and colors needed to produce on-brand content—all in one place.

        A “Sticker Pack” of SVG’s, which can be mixed and matched to create
        new templates, or custom content.  Can be easily swapped out on Adobe Express
        with the Drag-and-Replace functionality.


        The template window, easily accessible in Adobe Express

        The “sticker” collection, easily accessible in Adobe Express




        7 Adobe Express templates to design from
        Anticipation Announcement
        Catch-all Announcement
        Pop Up Shop Announcement
        General Event Announcement


        Collection Intro Announcement
        Sale/Promotion Announcement 1
        Sale/Promotion Announcement 2


        Example 1 - Valen-sign‘s Collection



        Example 2 - Summer of Signs


        Example 3 - Back To School Collection


        Example 4 - Winter Wonderland Collection